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Thursday 4 October 2012

Music Video Review: Elale ...Class meets creativity

Class Meets Creativity: The Case of IC Omo Allen’s ‘Elale’ video directed
by Patrick Elis
What can one say about Patrick Elis’ visual interpretation of IC Omo
Allen’s “Elale (Superstar)”? Well, let’s see… The gist and pictures when you continue....

 
The video is cleverly woven around a very simple premise: cute guy meets
pretty girl, pretty girl blows him off saying: “I don’t roll with regular
guys, I only roll with superstars” – feeling slighted and a tad bit
challenged, the guy is compelled to give her a sneak peek into the
lifestyle of a superstar in the making by giving her a scenic yet
beautiful cruise-styled tour of his neighborhood in an attempt to convince
her he’s a superstar – from the streets to the studio, he woos her with
what can be deduced to be a very modest version the superstar lifestyle.
Whether he succeeds with this less-than-subtle, yet less-than-flamboyant
wooing technique is left for the viewer to imagine. And that’s the video.
That simple, and almost basic. Yet delivered with stunning cinematographic
creativity, presenting the beautiful skyscape of Lagos with lush romantic
idealism. Too much grammar, abi. Unlike the video which illustrated the
essence of the song with near-zero pretensions.
 
Patrick Elis the video director scores a huge point with the depiction of
IC Omo Allen’s love interest, the video vixen, Yohana as a groupie chick
without embellishing her role with profuse nudity or vanity dress-up. The
video manages to be sexy, classy, and crispy without being profane or
encouraging irresponsible behavior as has been the norm with a large chunk
of videos of this nature coming from Nigeria.
The cinematography stands out – shot on a RED Mysterium X and a Canon 5D
Mark II, the pictures of the metropolitan cityscape, the rustic
convertible vintage Land Rover, and the elegant cast are just as crisp as
they are engaging with the right dose of sex appeal, as both the artiste
and his love interest make for a stunning and attractive on-screen couple.
(I’d keep a close eye on those two for a potential off-screen romantic
tête-à-tête…*wink* *wink*).
 
The beauty of this video is that it could pass for a tourism video for the
beautiful city of Lagos, which ironically goes a long way to confirm that
indeed IC Omo Allen (who by the way spends most of his time in Atlanta,
Georgia) may be in his right to tout his self-proclaimed position of the
Baale of Allen Avenue (a popular neighborhood in Ikeja, Lagos) – or better
yet, it won’t hurt anyone to officially recognize this talented young
singer as one of the fast-rising music ambassadors (of his beloved
neighborhood) – one with the social consciousness to project his music and
the city that inspires his music in the best possible light.
 
Overall verdict: Vibrant song; cute looking cast; captivating video
content. A video you can actually leave on replay throughout the duration
of your lunch break.
You can watch the video here and also see footage from behind the scenes here ... enjoy
(video review written by James Amuta)
what do you guys think about the video?

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