As part of a planned African Tour, International Tennis champions, Serena
and Venus Williams are scheduled to visit Lagos from Tuesday 30 October to
Friday 2, November 2012 as part of the first leg of the recently launched
‘Breaking the Mould’ (BTM) campaign, a women’s empowerment initiative that
has already garnered international support.
While in Lagos, Nigeria, the dynamic duo will inspire, motivate and mentor
a broad range of audiences through a series of supporting initiatives
which include; a gala dinner, a tennis clinic and an exhibition match
which will also be the first time the sisters will pit their strengths
against one another on the tennis court anywhere in Africa. This will
underpin BTM’s mission to recognise and acknowledge the role that women
play in shifting perceptions and encouraging development on all levels
across the African continent.
Connect Marketing Services, Octagon SA’s West African affiliate (the
architects of BTM), is coordinating the Nigerian element of the Williams
Sisters’ tour of Africa. Tunji Adeyinka, Managing Director of Connect
Marketing Services, says that ‘‘Breaking The Mould is an inspiring
mechanism to help women at various life stages of their lives - embark on
a journey of self-belief so that they can know they can achieve anything.
The message of the African Tour by the Williams’ sisters will resonate
with African women as a whole, who are often the champions of change and
encourage more women to do the same. Indeed, we are proud to implement
Breaking The Mould in Nigeria.”
Despite the high profile nature of these events, fans and followers of the
dynamic duo have the opportunity to WIN special invites to the gala night,
tennis clinics, and exhibition match. All any interested participant needs
to do is like the NigeriaBTM page on Facebook
(www.facebook.com/nigeriabtm) and also follow @nigeriaBTM on Twitter
(www.twitter.com/nigeriabtm) for more details on how to WIN tickets.
This event will really boost the image of Lagos state a global sports
tourism location, and raise the global profile of all participating
brands.
See the video of the sisters announcing their visit to lagos here
No comments:
Post a Comment
Thank you for taking out time to leave a comment, xoxo